Vision & Mission

Vision & Mission

ABOUT TRAGEN

Esalba is one of the leading manufacturer of built-in kitchen appliances in Turkey. Tragen is the sales Office and brand name of Esalba. The company has been manufacturing metal parts and household appliances as a subcontractor for more than 70 years in 42.000 m² open and 15.000 m² closed factory area with 30.000 ton flat metal sheet/year capacity. Since 2009, the company focuses and shifts core business line to production of innovative and high quality appliances in particular, built-in ovens, hobs and cooker hoods.

Our aim is to be a manufacturer which is innovative, fast responding, quickly fulfilling of the market needs on relatively upper segments of built-in ovens, hobs and cooker hoods within changing market demands.

OUR HISTORY

1942

Alba tooling and metal pressing started in Karaköy - İstanbul with 12 people and 100 m² in total.

1942

1955

Galvanising systems were presented to the cosmetic industry and metal parts were manufactured.

1955

1965

Started manufacturing machine parts for home appliances and sewing machines.

1965

1976

Production of Grundig, Nordmende and Zetina radio parts

1976

1980

Production of TV components

1980

1992

Albakom moved to a new factory in İkitelli - İstanbul - 1200 m²

1992

1998

Albakom moved to a new factory in Hadimkoy – Istanbul – 3000 m²

1998

2005

Esalba company was established in Eskişehir and our factory was constructed - 12.000 m²

2005

2008

Production of Built-in Hobs

2008

2012

Built-in Hobs first international sales.

2012

2014

Production of Hoods and international sales.

2014

2015

Investments and expansion in Robotic Welding

2015

2016

New testing laboratories were established.

2016

2017

Introduced a R&D center and joined the Turquality program.T

2017

2018

Investments in Built-in Ovens

2018

2019

Investments in Induction and Vitroceran

2019

2020

Investments in Gas Ovens and launched new series with extended cavity.

2020

VISION

With the acquisition of Esalba and high quality standards, to make OEM (original equipment manufacturer) and ODM (original design manufacturer) for built-in hobs.

MISSION

With our experience in automotive and metal part sector, to make the TRAGEN to be the first-preferred brand for built-in hob OEM (original equipment manufacturer) and ODM (original design manufacturer) in worldwide.

QUALITY & CERTIFICATION

The following fifteen principles provide a sound basis for a good engineering and product development:

Quality is a must - TQM approach
A bias for cycle time reduction
A bias for innovation
Coherent vision, strategy, plan and metrics
A product-family oriented business unit
Listening to the voice of customer
A clearly defined and well-organized development process
Cross-functional product development teams
Supplier involvement early in the development process
A development methodology
Highly skilled, well-trained people
Computer Aided Design systems
Digital product models controlled by EDM and PDM systems
Simulation and rapid prototyping
Best practice techniques.

ABOUT TRAGEN

OUR HISTORY

VISION

MISSION

QUALITY & CERTIFICATION

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FACTORY

Eskişehir Organize Sanayi Bölgesi 21. Cadde No:8 / Eskişehir / TURKEY

+90 (222) 236 21 50

info@tragen.com.tr

Tragen Creative Kitchen Appliences ©2023 All Rights Reserved

FACTORY

Eskişehir Organize Sanayi Bölgesi 21. Cadde No:8 / Eskişehir / TURKEY

+90 (222) 236 21 50

info@tragen.com.tr

Tragen Creative Kitchen Appliences ©2023 All Rights Reserved