Esalba Company is one of the leading manufacturer of built-in
kitchen appliances in Turkey. Tragen is the brand name of Esalba
Esalba was established in 1942. The main activity of the company was and still is metal processing. Esalba also has been manufacturing household appliances in 30.000 m2 open and 16.000 m2 closed factory area since 2009.
The company focuses and shifts core business line to
production of innovative and high quality appliances
in particular, built-in ovens, gas & induction hobs and cooker hoods.
Tragen’s aim is to be a brand which is innovative,
fast responding, quickly fulfilling of the market needs
on relatively upper segments of built-in ovens, hobs
and cooker hoods within changing market demands.
About Tragen
Esalba Company is one of the leading manufacturer of built-in
kitchen appliances in Turkey. Tragen is the brand name of Esalba
Esalba was established in 1942. The main activity of the company was and still is metal processing. Esalba also has been manufacturing household appliances in 30.000 m2 open and 16.000 m2 closed factory area since 2009.
The company focuses and shifts core business line to
production of innovative and high quality appliances
in particular, built-in ovens, gas & induction hobs and cooker hoods.
Tragen’s aim is to be a brand which is innovative,
fast responding, quickly fulfilling of the market needs
on relatively upper segments of built-in ovens, hobs
and cooker hoods within changing market demands.
Vision
To become a brand, loved and preferred by users in the markets where we are present, with
our innovative and aesthetic products compatible with the smart kitchens of the future.
Mission
To develop and produce innovative and aesthetic products that make life easier and more
enjoyable in your kitchen by imagining the future.
OUR VALUES
Being customer focused
Respecting people
Respecting the environment
Striving for continuous improvement
Being dynamic
Working with team spirit
Being collaboration focused
Being innovation oriented
Being trustworthy
Commiting to ethical values
Quality & Certification
Quality is a must - TQM approach
A bias for cycle time reduction
A bias for innovation
Coherent vision, strategy, plan and metrics
A product-family oriented business unit
Listening to the voice of customer
A clearly defined and well-organized development process
Cross-functional product development teams
Supplier involvement early in the development process
A development methodology
Highly skilled, well-trained people
Computer Aided Design systems
Digital product models controlled by EDM and PDM systems