Corporate

Corporate

ABOUT TRAGEN

Esalba is one of the leading manufacturer of built-in kitchen appliances in Turkey. Tragen is the sales Office and brand name of Esalba. The company has been manufacturing metal parts and household appliances as a subcontractor for more than 70 years in 42.000 m² open and 15.000 m² closed factory area with 30.000 ton flat metal sheet/year capacity. Since 2009, the company focuses and shifts core business line to production of innovative and high quality appliances in particular, built-in ovens, hobs and cooker hoods.

Our aim is to be a manufacturer which is innovative, fast responding, quickly fulfilling of the market needs on relatively upper segments of built-in ovens, hobs and cooker hoods within changing market demands.

OUR HISTORY

1942
Alba tooling and metal pressing started in Karaköy - İstanbul with 12 people and 100 m² in total.
1942
1955
Galvanising systems were presented to the cosmetic industry and metal parts were manufactured.
1955
1965
Started manufacturing machine parts for home appliances and sewing machines.
1965
1976
Production of Grundig, Nordmende and Zetina radio parts
1976
1980
Production of TV components
1980
1992
Albakom moved to a new factory in İkitelli - İstanbul - 1200 m²
1992
1998
Albakom moved to a new factory in Hadimkoy – Istanbul – 3000 m²
1998
2005
Esalba company was established in Eskişehir and our factory was constructed - 12.000 m²
2005
2008
Production of Built-in Hobs
2008
2012
Built-in Hobs first international sales.
2012
2014
Production of Hoods and international sales.
2014
2015
Investments and expansion in Robotic Welding
2015
2016
New testing laboratories were established.
2016
2017
Introduced a R&D center and joined the Turquality program.T
2017
2018
Investments in Built-in Ovens
2018
2019
Investments in Induction and Vitroceran
2019
2020
Investments in Gas Ovens and launched new series with extended cavity.
2020