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Corporate

Corporate

Corporate

Corporate

About Tragen

Esalba Company is one of the leading manufacturer of built-in kitchen appliances in Turkey. Tragen is the brand name of Esalba Esalba was established in 1942. The main activity of the company was and still is metal processing. Esalba also has been manufacturing household appliances in 30.000 m2 open and 16.000 m2 closed factory area since 2009. The company focuses and shifts core business line to production of innovative and high quality appliances in particular, built-in ovens, gas & induction hobs and cooker hoods. Tragen’s aim is to be a brand which is innovative, fast responding, quickly fulfilling of the market needs on relatively upper segments of built-in ovens, hobs and cooker hoods within changing market demands.

About Tragen

Esalba Company is one of the leading manufacturer of built-in kitchen appliances in Turkey. Tragen is the brand name of Esalba Esalba was established in 1942. The main activity of the company was and still is metal processing. Esalba also has been manufacturing household appliances in 30.000 m2 open and 16.000 m2 closed factory area since 2009. The company focuses and shifts core business line to production of innovative and high quality appliances in particular, built-in ovens, gas & induction hobs and cooker hoods. Tragen’s aim is to be a brand which is innovative, fast responding, quickly fulfilling of the market needs on relatively upper segments of built-in ovens, hobs and cooker hoods within changing market demands.

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Vision

To become a brand, loved and preferred by users in the markets where we are present, with our innovative and aesthetic products compatible with the smart kitchens of the future.

Mission

To develop and produce innovative and aesthetic products that make life easier and more enjoyable in your kitchen by imagining the future.

OUR VALUES

Being customer focused

Respecting people

Respecting the environment

Striving for continuous improvement

Being dynamic

Working with team spirit

Being collaboration focused

Being innovation oriented

Being trustworthy

Commiting to ethical values

Quality & Certification

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