Esalba is one of the leading manufacturer of built-in kitchen appliances in Turkey. Tragen is the sales Office and brand name of Esalba. The company has been manufacturing metal parts and household appliances as a subcontractor for more than 70 years in 42.000 m² open and 15.000 m² closed factory area with 30.000 ton flat metal sheet/year capacity. Since 2009, the company focuses and shifts core business line to production of innovative and high quality appliances in particular, built-in ovens, hobs and cooker hoods.
Our aim is to be a manufacturer which is innovative, fast responding, quickly fulfilling of the market needs on relatively upper segments of built-in ovens, hobs and cooker hoods within changing market demands.
With the acquisition of Esalba and high quality standards, to make OEM (original equipment manufacturer) and ODM (original design manufacturer) for built-in hobs.
With our experience in automotive and metal part sector, to make the TRAGEN to be the first-preferred brand for built-in hob OEM (original equipment manufacturer) and ODM (original design manufacturer) in worldwide.
The following fifteen principles provide a sound basis for a good engineering and product development:
To learn more about Tragen, you can watch our corporate video.