About Us

Esalba is one of the leading manufacturer of built-in kitchen appliances in Turkey. Tragen is the Sales Office and Brand Name of Esalba.  The company has been manufacturing metal parts and house-hold appliances as a subcontractor for more than 70 years in 42.000 m2 open and 15.000 m2 closed factory area with 30.000 ton flat metal sheet/year capacity. Since 2009, the company focuses and shifts core business line to production of innovative and high quality appliances in particular, built-in ovens, hobs and cooker hoods. Our aim is to be a manufacturer: which is innovative, fast responding, quickly fulfilling of the market needs on relatively upper segments of built-in ovens, hobs and cooker hoods within changing market demands.

Our mission;  With our experience in automotive and metal part sector, to make the TRAGEN to be the first-preferred brand for built-in hob OEM  ( original equipment manufacturer ) and ODM ( original design manufacturer ) in worldwide.

Our vision; With the acquisition of Esalba and high quality standards, to make OEM (original equipment manufacturer) and ODM (original design manufacturer) for Built-in hobs.

Core Values :








Esalba Research & Development Center
This center allows Esalba to expand its R&D activities, and helps it to develop new and innovative home appliances and strengthens its position as one of the major OEM / ODM manufacturers in the global market.

Our aim is, create a “solidarist”, “recycling” and “sharing” environment by maintaining communication among those two social units, to try to hand down our cultural heritage to next generations to make them achieve benefit from this richness if they want, and to make use of our villages and keep them alive while achieving this. Our other aim is to initiate a project which has a reproduction feature. By this way, being a good example project for hundreds of abundant villages of Anatolia, both preserves our cultural heritage and increases cultural tourism revenues fashion around the world.

Quality & Certification

The following fifteen principles provide a sound basis for a good Engineering and product development:

. Quality is a must – TQM approach
. A bias for cycle time reduction
. A bias for innovation
. Coherent vision, strategy, plan and metrics
. A product-family oriented Business Unit
. Listening to the Voice of the Customer
. A clearly defined and well-organized development process
. Cross-functional product development teams

. Supplier involvement early in the development process
. A development methodology
. Highly skilled, well-trained people
. Computer Aided Design systems
. Digital product models controlled by EDM and PDM systems
. Simulation and rapid prototyping
. Best practice techniques.